While Singaporeans themselves tend to humbly shrug off the suggestion their country is especially clean, its leaders have done everything they can to procure and maintain a pristine public image. “Singapore’s clean reputation is something the government consciously sought to promote,” explained Donald Low, a Singaporean academic and public policy scholar. “Originally, that cleanliness had at least two connotations: the first was physical, or environmental, cleanliness; the second was a clean government and society that didn’t tolerate corruption.
Having separated from Malaysia in 1965, Singapore, led by then-prime minister Lee Kuan Yew, had lofty ambitions of becoming a “first-world oasis in a third-world region”, as he termed it. “As a newly independent city-state that was keen to attract foreign investments, Lee Kuan Yew believed, correctly, that these things would differentiate Singapore from the rest of South-East Asia,” Low explained.
In practical terms, achieving cleanliness meant developing quality sewage systems, creating programmes to combat dengue and disease, a decade-long cleanup of the heavily polluted Singapore River, island-wide tree planting and the transition of once-ubiquitous street food vendors into covered hawker centres.