Cruises are once again in trend after many years of uncertainty and the COVID pandemic. The trend is back with a bang after all the restrictions dropped, and it’s here to stay. Cruises are becoming more and more popular these days as they give people the ease to travel to multiple destinations without having to worry about the logistics of how to reach those places.

Cruise companies are also trying to lure their customers into having a nice time. The trend is now one of the highest-growing tourist industries, with the Cruise Lines International Association (CLIA) predicting that the industry will grow to 12% above pre-pandemic levels by 2026.

Meanwhile, the industry is facing a hard time in terms of sustainability challenges as it’s known for its carbon-spewing vessels, port over-tourism, oil waste, and excess waste production (spanning trash, grey water, and sewage).

Although the industry is making tall claims about its clean up act, with implementation of new technologies. But, can it be really trusted? Or, is it more of a simple marketing gimmick?